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FITMIN PURITY
Why to choose?
The history of the Fitmin brand goes back to the 1990s deeply rooted ON agricultural and breeding tradition that forms the cornerstone of the company’s commitment and high-quality work.Fitmin nutrition products always respect the requirements of a particular animal – we work with top breeders, consult them about the latest trends and are constantly looking for new solutions to make Fitmin products balanced and fully compliant with the needs of the pets.
Although we are not a large-scale production and have maintained our status as a „family business”, our facility is equipped with the latest technology, enabling us to produce high-quality feeds.
Fitmin is the only Czech brand and one of the few in Europe with technology enabling the addition of fresh meat to extrusion. Fitmin uses mechanically-boned meat of high quality, which is also used in the human food processing industry, giving Fitmin food an excellent taste, which is greatly appreciated even by the owners of very fussy pets.
The production of Fitmin feed is certified according to ISO 22000 and is also controlled through HACCP, an internationally recognized quality assurance system.
Why Holistic based food?
Cat food from the super-premium Purity Holistic Pet Food range has been made with love and valuable experience in the field of nutrition. In the background of the development, there has always been a friendship between cats and humans; nutrition specialists have therefore developed Purity Holistic Pet Food to meet the best needs of cats. In the development, we focused on food from the perspective of the cat as a carnivorous beast, to which animal products, and especially meat, are the natural source of food. That is why we included fresh meat in our recipes, as fresh meat not only improves the taste but also provides necessary nutrients. In addition to a high content of animal ingredients, the food contains a number of other benefits for the health of your cats (a dental care complex, prebiotics, a balanced proportion of omega-3 and -6 fatty acids, etc.). Finally, the food is enriched with the Herbs Vitality Complex –a mixture of herbs with a positive effect not only on the digestive system, but also on the overall vitality of the cat. All ingredients have been carefully selected and combined so that the Purity Holistic Pet Food range helps maintain a full and happy life for the cat.
FITMIN Purity
WHAT DO WE STAND FOR
HOLISTIC MENU - FOOD INGREDIENTS
ANIMAL PROTEINS
Constitute a more efficient source of protein for the body of the cat (carnivore) compared to plant-based proteins. They contain all the essential amino acids necessary for the proper functioning and development of the body, and therefore their proportion in the food should be as high as possible.
FRESH BONELESS MEAT
ensures a high palatability and especially the quality of our products. It is the final input ingredient that does not pass through any intermediate stage of production (such as cooking, drying, grinding, and sterilization at elevated pressure and temperature), as is the case with the production of meat and bone meal, for example. And precisely because Fitmin strives to produce a tasty as well as high-quality food, we use unique t technologies thanks to which we can add fresh meat (chicken, enison, beef etc.) into the granules.
GRAIN FREE
The recipe is based on peas and potatoes and does not contain any grains or potential allergens (wheat and corn gluten). Moreover, these ingredients help to reduce the glycaemic index of the food, thereby preventing one of the most common civilisation diseases - obesity, which is unfortunately becoming an increasingly more frequent problem with animals as well.
HERBS VITALITY COMPLEX
A harmoniously balanced mixture of herbs, which aims to promote digestion and the detoxification of the entire body, thus supporting the overall vitality of the cat’s body.
DENTAL CARE COMPLEX
Acts as an antibacterial protection of the oral cavity, preventing the deposition of plaque and the formation of tartar.
CHELATES
in this form, trace elements (Fe, Cu, Mn, Zn, Se) can be more efficiently absorbed into the body and better perform their functions. The utilization of trace elements in the form of chelates is much higher than the utilization of trace elements in an inorganic form.
PREBIOTICS
are beneficial to the existing intestinal microflora and thus also to the immune system of the host. They are indigestible ingredients of plant origin that selectively enhance or suppress the occurrence of certain kinds of microorganisms that are present in the digestive tract.
DRIED APPLE AND SUGAR BEET PULP FIBRE
Facilitates the passage of food through the digestive tract. It has a positive effect on intestinal peristalsis and promotes the activity of bacteria in the digestive tract.
YUCCA EXTRACT
Has an extraordinary ability to bond gaseous nitrogen in the form of ammonia or other gases which are generated by digestion and are characterized by an unpleasant smell. It helps to reduce the odour of faces as well as urine.
OMEGA-3 AND -6
Are essential fatty acids found in high quality cold-pressed salmon oil that comes from the Norwegian salmon. The omega-3 and -6 fatty acids are essential for healthy blood vessels and have a beneficial effect on the heart and brain function.